Zupee has launched its latest campaign, “Sadiyon Se India Ka Apna Game,” celebrating Ludo’s timeless charm. This campaign isn’t just a promotion; it’s a heartfelt story capturing Ludo’s evolution through the ages. From the ancient Stone Age to the royal courts, the black-and-white era, and the funky retro times, Zupee’s campaign shows how Ludo has remained a beloved game throughout history. It has become a modern skill-based game on Zupee, where players can win real money.

The campaign features a star-studded cast, including Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raaz, and Abhay Deol. Each celebrity represents a different era, illustrating that Ludo is truly “Sadiyon Se India Ka Apna Game” in their own unique way.

 

 

 

 

 

 

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Dilsher Singh Malhi, Founder and CEO of Zupee, expressed his excitement about the campaign. He said, “We are thrilled to introduce ‘Sadiyon Se India Ka Apna Game,’ a campaign celebrating Ludo’s enduring legacy. Ludo has brought people together across generations. This campaign highlights Ludo’s journey from ancient times to its modern version on Zupee and shows our commitment to blending tradition with innovation in skill-based gaming. Working with talents like Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raaz, and Abhay Deol adds a special touch to share the joy of playing Ludo with an even wider audience.”

Saif Ali Khan shared his thoughts: “Zupee’s dedication to offering fun and innovative gaming experiences resonates with me. Their unique approach to skill-based gaming sets them apart. Ludo, a beloved classic, captures the spirit of joyful entertainment. I’m excited to be part of an effort that celebrates our traditional board games while embracing modern gaming trends.”

Sunil Grover added, “Ludo is indeed  India ka apna game, a timeless favorite that has brought people together for generations. Working on this campaign was a blast, mixing laughs with fond memories. Collaborating with Saif Ali Khan, Vijay Raaz, Mouni Roy, and Abhay Deol to bring different eras to life and give our favorite Ludo a modern twist was a delight.”

Leo Burnett India created the “Sadiyon Se India Ka Apna Game” campaign, which will be featured across TV, digital, print, radio, and outdoor platforms, along with a series of short films.