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Trend Setter & Insights

Read about the latest and most impressive marketing campaigns. Learn about creative ideas and strategies making headlines and impacting the industry.

International LGBT Pride day
IKEA’s Heartfelt Campaign for the LGBTQIA+ Community
Ahead of International LGBT Pride Day, IKEA has launched an inspiring digital film called “The Closet.” This campaign, created by Leo Burnett, highlights the challenges faced by the LGBTQIA+ community and encourages everyone to be more inclusive and compassionate. The main message is simple: “Closets are for clothes, not identities.”
Zupee: India's Timeless Game
Zupee’s New Campaign Celebrates Ludo: India’s Timeless Game
Zupee has launched its latest campaign, “Sadiyon Se India Ka Apna Game,” celebrating Ludo’s timeless charm. This campaign isn’t just a promotion; it’s a heartfelt story capturing Ludo’s evolution through the ages.
Sonakshi Sinha and Zaheer married
Sonakshi Sinha And Zaheer Iqbal Tie The Knot
After a remarkable seven-year journey, Bollywood stars Sonakshi Sinha and Zaheer Iqbal have finally tied the knot! The couple’s commitment and love, evident in their beautiful wedding photos shared on social media, have quickly made headlines and brought joy to their fans worldwide.
Palak Tiwari
Palak Tiwari Announced As The First Indian Face of Etude
Exciting news from the beauty world! Etude, the famous Korean beauty brand, has just announced actress Palak Tiwari as its first-ever brand ambassador in India.
OYO: Kya Baat Kar Rahe Ho
OYO’s Ad Has Everyone Saying “Kya Baat Kar Rahe Ho”
OYO recently launched its newest campaign film, “Kya Baat Kar Rahe Ho,” showcasing its nationwide network of premium company-serviced hotels. This campaign significantly upgrades OYO’s offerings, introducing enhanced guest experiences through features like quick check-in on the OYO app.
Bigg Boss OTT
Bigg Boss OTT 3 Welcomes Anil Kapoor as Host
Bigg Boss OTT is back with a bang for its third season and this time; there’s a fresh twist—Anil Kapoor is stepping in as the new host, replacing Salman Khan.