Palak Tiwari Announced As The First Indian Face of Etude
Exciting news from the beauty world! Etude, the famous Korean beauty brand, has just announced actress Palak Tiwari as its first-ever brand ambassador in India. Palak, known for her charm and grace, is thrilled about her new role and shared her excitement: “I’m thrilled to become a brand ambassador for Etude. Being part of a brand that empowers people to embrace their uniqueness is incredibly exciting, and “I can’t wait to start this journey with Etude.”
Palak also mentioned her love for Etude’s products, especially the Water Tints and Fixing Tints. “They are my go-to because of their versatility. Not only do they add a pop of color to my lips, but I also love using them as blush and even eyeshadow for a coordinated look,” she said.
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Paul Lee, Managing Director and Country Head of Amorepacific India expressed his enthusiasm about the partnership: “Etude is doing exceptionally well in the Indian market. Welcoming Palak Tiwari as Etude’s Brand Ambassador reflects our commitment to connecting with our target audience.
Palak’s youthful energy and relatable persona make her a perfect fit for representing Etude’s Gen Z-centric image in India. We believe her endorsement will further enhance the brand’s appeal and visibility among Indian consumers, especially the younger demographic.”
Mini Sood Banerjee, Marketing Head & Assistant Director at Amorepacific India, also commented on this thrilling collaboration: “We are incredibly excited to have Palak Tiwari join the Etude family as our brand ambassador in India. The anticipation of seeing Palak Tiwari bring Etude’s fun and creative spirit to life is palpable.”
Joel Ju Hyeon Park, Brand Manager at Etude India, highlighted the potential impact of Palak’s endorsement: “Palak’s endorsement can help Etude penetrate new demographics and increase brand awareness among Indian consumers. We believe she will inspire our customers to explore and express their unique beauty.”
Etude offers diverse makeup and skincare products, encouraging creativity and individuality. Their products are on popular e-commerce sites like Nykaa, Tira, Amazon, Myntra, Maccaron, and Boddess. This partnership marks a fresh and exciting chapter for Etude in India, with Palak Tiwari leading the way.
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