OYO’s Ad Has Everyone Saying “Kya Baat Kar Rahe Ho”

OYO recently launched its newest campaign film, “Kya Baat Kar Rahe Ho,” showcasing its nationwide network of premium company-serviced hotels. This campaign significantly upgrades OYO’s offerings, introducing enhanced guest experiences through features like quick check-in on the OYO app. OYO partnered with the creative agency Moonshot, founded by Tanmay Bhat and Devaiah Bopanna, to create this campaign to change the brand’s outdated perceptions.

The advertisement, written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi, and directed by Rahul Bharti, starts with a young couple, Sunita and Rishabh, at a dinner table with Sunita’s parents and grandmother. When Sunita reveals they have booked an OYO for the weekend, her parents are shocked, humorously hinting at OYO’s past reputation as a “couple’s hotel.” The zsurprise grows when Rishabh invites the entire family, shifting the scene to a luxurious OYO hotel lobby where the family is amazed by the premium services and elegant surroundings.

 

 

 

 

 

 

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A post shared by Ritesh Agarwal (@riteshagar)

This campaign creatively removes the old views of OYO, highlighting its new focus on versatility. Whether it’s a family vacation, a weekend getaway with friends, a student preparing for exams, or just some ‘me time,’ OYO now offers premium experiences for everyone. By adding surprise elements through storytelling, the campaign shows how OYO has transformed into a premium brand catering to all types of travelers.

Ritesh Agarwal, founder and CEO of OYO, expressed his enthusiasm for reintroducing their company-serviced hotels. He underlined their commitment to providing a premium, reliable, and enjoyable stay for every traveler, showcasing OYO’s dedication to surpassing expectations. Devaiah Bopanna, Co-Founder of Moonshot, shared that working on this campaign was a fantastic experience aimed at capturing the surprise and delight of discovering the new OYO. The film conveys that the new OYO has something for everyone, from cozy retreats to luxurious getaways, emphasizing excellence and customer satisfaction.