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Trend Setter & Insights

Read about the latest and most impressive marketing campaigns. Learn about creative ideas and strategies making headlines and impacting the industry.

Whisper
Whisper’s Campaign Educates Young Girls About Early Periods.
Whisper, a brand from Procter & Gamble, has launched a new campaign as part of the fifth edition of its #KeepGirlsInSchool (KGIS) movement.
Vidya Balan
Vidya Balan Urges Indians: No Compromise with Your Vote
India Gate Foods, in collaboration with renowned actress Vidya Balan, presents its latest campaign, “Apne Vote Se No Compromise.”
Bumble Celibacy Billboards
Bumble Apologizes For Celibacy Billboards After Backlash
Bumble, the dating app, faced criticism over its recent billboard ads, which seemed to belittle celibacy (abstention from sexual relations) as an alternative to online dating.
Santoor
Santoor Relaunched Lime Soap With A Refreshing Twist
Santoor, known for its refreshing range of soaps, is adding a zesty twist to this summer with its revitalizing Santoor Lime Soap. Packed with the goodness of fresh lime and hydrating aloe vera.
Spykar: Vote Campaign
Spykar Inspires Young Indians to Vote in Ongoing Elections
Spykar, a well-known denim and casual wear brand in India, has launched a mission to encourage youth to participate actively in the ongoing elections.
Trave lwith Limca
Discover Your City with Triptii Dimri, the New Face of Limca
Limca, our childhood beloved soft drink, has introduced its latest campaign, #TravelwithLimca, featuring everyone’s current favourite actress Triptii Dimri as the brand’s face. Developed by Studio X, this campaign encourages people to explore their cities while enjoying a refreshing Limca.