Smart Choice

Smart Choice, This 50-year old trustworthy name for women's wear, VIVANTIKA CLOTHING & JEWELS, in Gondia was enhanced digitally with creative Instagram and Facebook creatives that highlighted their live sessions, new trends, and collections. We further produced dynamic videos where the beauty of their clothing is indicated with styling tips so that customers can relate to the brand. These allowed Smart Choice to reach a wider audience and provide a strong presence in the virtual marketplace.



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Objectives

CRAFTING WEBSITES WHERE THE ELEGANC EOF DESIGN INTERSECTS
WITH THE SCIENCE OF SELLING PRODUCTS.

aply expence
introduce group
Tailor-Made-Strategy
  • Designed engaging Instagram and Facebook posts.
  • Created dynamic videos to showcase collections.
  • Developed a strategy to highlight brand values.
  • Enhanced brand visibility on digital platforms.
SMART CHOISE 2

THE KEY CHALLENGE DURING OUR ENGAGEMENT WITH SMART CHOICE WAS THEIR IMPRESSIVE FACEBOOK FOLLOWING OF OVER 1 MILLION, YET THEIR LIVE SESSIONS WERE FALLING SHORT IN VIEWS. TO TACKLE THIS, WE PROPOSED AN INNOVATIVE STRATEGY: CREATING DYNAMIC LIVE SESSION CREATIVES TO ANNOUNCE THE EXACT TIME OF THEIR BROADCASTS. BY BUILDING ANTICIPATION AND INFORMING THEIR FOLLOWERS IN ADVANCE, WE SPARKED GREATER AWARENESS AND EXCITEMENT AROUND THE EVENTS. THIS APPROACH ENCOURAGED FOLLOWERS TO ACTIVELY TUNE IN, LEADING TO HIGHER ENGAGEMENT AND SIGNIFICANTLY BOOSTING THE VISIBILITY AND SUCCESS OF THEIR LIVE SESSIONS.

WE CREATED EYE-CATCHING SOCIAL MEDIA POSTS THAT SHOWCASED SMART CHOICE’S UNIQUE OFFERINGS AND PRODUCED DYNAMIC VIDEOS HIGHLIGHTING NEW COLLECTIONS AND STYLING TIPS. BY PROMOTING LIVE SESSIONS, WE ENCOURAGED REAL-TIME ENGAGEMENT WITH CUSTOMERS. OUR CONTENT STRATEGY RESONATED WITH THE AUDIENCE, BOOSTING BRAND LOYALTY AND SIGNIFICANTLY INCREASING SMART CHOICE’S ONLINE VISIBILITY, HELPING THEM REACH A WIDER AUDIENCE.